We are Craftmore, a creative digital design & production agency for brand experience and conversion


We empower brands to express their unique identity through creative digital design that reflects their values and resonates with their audience. We believe that by daring to be different, we can inspire others to do the same, and together, we can create a world where authenticity is the norm, not the exception.


Floris Derksen
Floris Derksen Creative Director

Floris Derksen is a distinguished Creative Director and co-founder of Craftmore. He co-founded of the internationally renowned digital agency, One Shoe, which he successfully sold to iO in 2020.

Known for his innovative mindset and extraordinary ability to blend strategy, technology, and creativity, Floris has emerged as a prominent industry leader.

His work has been recognized with over 50 prestigious awards, including multiple Lovie, Digital Impact, and DIA awards, showcasing his commitment to excellence and boundary-pushing approach. Floris currently is a jury member of the Lovie Awards, Website of the Year Awards and Global Webby Awards.

Floris excels in crafting digital experiences that balance functionality and aesthetics, consistently delivering innovative solutions that resonate with audiences and exceed expectations. His visionary leadership continues to drive Craftmore's growth and setting new benchmarks in the digital domain.

Michel van Velde
Michel van Velde CEO / Brand Strategist

Michel van Velde is an experienced Brand Strategist, CEO, and Co-Founder of Craftmore. Together with Floris Derksen he co-founded One Shoe, the internationally recognized creative and digital agency.

Michel's strategic and entrepreneurial insight have driven the impressive growth and reputation of the company since its establishment in 2006. He has played a crucial role in building and reinforcing brand identities of numerous international organizations, using his deep understanding of market dynamics and consumer behavior to effectively position the brands.

As a CEO, Michel cultivated a vibrant work environment that fosters talent and innovation, growing One Shoe from a small creative team to a respected agency with over 50 employees. His entrepreneurial spirit, deep understanding of brand strategy, and multiple board roles have made him a significant figure in the digital and branding industry, continuously inspiring and innovating in the ever-changing digital landscape.

Our Belief


Branding, it's not just a creative facade, it's the soul of a business, weaving an authentic story that touches the hearts and minds. Sales and conversion, on the other hand, are the tangible results, the crescendo of a well-told tale. When these two dance together in unison, it's a ballet of business success.

Be Human

We design for humans not robots. Speak the language of emotion and inclusivity. Make human connections with your audience.


We are ambitious, we always strive to achieve the best in our outcome. We go further and challenge boundaries.

Make it work

We are designers with a deep understanding of the digital landscape. This allows us to innovate without major risks as what we create or innovate is technological possible.


We enjoy the craft of making, creating and designing beautiful experiences and respect the hard work it takes.

People First

To let creativity flow, we believe in a environment that is friendly, open, safe, fun and stimulating