Identity & User Experience

24Toll - Identity & User Experience

A brand and digital platform that supports automatic toll payments

With the opening of the A24 Blankenburg Tunnel, a connection between Rotterdam and the port area, the Netherlands introduced automatic toll payment. 24toll.com, an official partner of the RDW (Netherlands Vehicle Authority), plays a key role in this. Craftmore conceived the name, developed the brand strategy and positioning, designed the UX and visual identity, wrote the content, and coordinated the technical development. The result: a platform that supports A24 users with automatic toll payment.

Frictionless registration

24toll was designed with one principle at its core: frictionless registration. A clear, intuitive process that guides drivers effortlessly through the purchase of their e-toll vignette. At the same time, the platform had to immediately exude trust and authority, from visual identity to micro-interactions. The result is a fast, clear, and reliable experience that feels like it was always meant to be.

The result

Within six months, 24toll became the market leader in the business segment. The combination of a lightning-fast registration process, a familiar image, and a sharp digital strategy led to a spectacular increase in adoption among fleet owners, logistics service providers and business travelers. 24toll quickly became the platform companies rely on for their e-toll vignettes, demonstrating that a strong digital experience can yield immediate market share gains.