Our digital design focuses entirely on an immersive experience that evokes a sense of adventure and the outdoors. A special WebGL 3D animation allows visitors to view the jacket from all sides. This, combined with powerful visuals and clear navigation, creates a story that demonstrates why this jacket won't let you down, no matter the weather.
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To make the PreCip campaign a success, we carefully balanced inspiration, product features, and specifications. By applying our EASE model, we appeal to different visitor behaviors. With strong visuals and product aesthetics, we create content that immediately draws visitors into the experience. Furthermore, we provide clear product features and specifications for the rational buyer. This combination of emotion and reason creates the ideal mix to engage and convince visitors.
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For the website, we used the powerful combination of Nuxt and Storyblok. As a modern front-end framework, Nuxt delivers a fast and smooth user experience. Storyblok functions as a flexible CMS, allowing you to easily create and manage new multilingual content yourself, ideal for a quick campaign launch.
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