Craftmore creates Precip Evo Flex campaign for outdoor brand Marmot

Outdoor brand Marmot has announced the launch of the new Precip Evo Flex jackets. This European B2B campaign (https://www.precip.marmot.eu/) was developed by Craftmore to support the launch of Marmot's new outdoor jackets, the Precip Evo Flex.

Michel van Velde, CEO, on the creation of the campaign: "After we successfully introduced a new sleeping bag line last year using 3D animations, Marmot asked us to take on the challenge again with the introduction of the Precip Evo Flux jackets. Just like with the sleeping bags, the sleeping bags were still in production and we could not use existing assets. To solve this, we again chose to create 3D models based on the CAD drawings.

The campaign is built around the theme 'Precipitation Calls'. A campaign that does not position bad weather as an obstacle, but as an invitation. Instead of staying indoors when it rains, Marmot invites outdoor enthusiasts to enjoy it. With Precipitation Calls, we have converted every downpour into a signal to go outside. In this way, the rain becomes a "call to adventure" and the PreCip Evo Flex jacket is the solution.

The b2b campaign site is built on the basis of the EASE model developed by Craftmore; Experience, Aesthetics, Specifications and Engagement. Floris Derksen, Creative Director; "The Precipitation Calls campaign emphasizes the comfort and adventurous spirit of the new outdoor jackets, and puts Marmot's innovative b2b approach in the spotlight. With visually appealing and informative content, the campaign aims to inspire retailers and distributors throughout Europe."

Craftmore remains committed to helping their customers realize their marketing and sales goals with authentic solutions and campaigns.