Doubledeck Snowboards selects Craftmore for new brand identity, global e-commerce, and campaigns
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Doubledeck Snowboards, the innovative German snowboard brand, has selected creative & digital agency Craftmore (https://www.craftmore.nl/) to create a completely new brand identity, develop a Shopify e-commerce platform, and design and roll out global advertising campaigns. Following the recent refinement of its brand strategy by sister company Ablestar (https://www.ablestar.nl/), the brand is now taking the next step to drive international growth across Europe, North America, and Asia.
Making Doubledeck’s innovation commercially and visually scalable
Doubledeck develops snowboards featuring patented technology that fundamentally transforms the riding experience. The brand combines a traditional snowboard with an innovative "bow" construction, resulting in significantly greater control, comfort, shock absorption, and confidence on the slopes.
Through its patented systems, Doubledeck is introducing an entirely new category to the snowboard market. Furthermore, the brand operates using a sustainable, circular "Let-to-Rent" model, in which snowboards are rented out and professionally refurbished, with up to 75% of their components being recycled.
The assignment for Craftmore
With the strategic brand foundation recently established, Craftmore has now been tasked with translating this strategy into a tangible, global brand identity and experience. The assignment comprises three core components, starting with the brand identity. Michel van Velde, CEO and co-founder of Craftmore, explains: "We’ve begun by developing an innovative and distinctive visual identity that perfectly reflects Doubledeck’s technological edge and lifestyle. In addition, we are building the new headless website using Storyblok, integrated with Shopify’s e-commerce solutions." This platform is designed to seamlessly facilitate global direct sales and support the innovative "Let-to-Rent" model. We have also been tasked with creating and managing global advertising campaigns to drive brand awareness and conversion across diverse target audiences, ranging from premium riders and beginners to rental partners worldwide.
About Doubledeck Snowboards: Doubledeck Snowboards is an innovative German snowboard brand founded by Andreas Kramer. The brand develops snowboards featuring patented "bow technology," which delivers enhanced edge grip, damping, control, and riding comfort. Doubledeck has won awards—including an ISPO Award—and collaborates with snowboarding legend Terje Håkonsen. With models such as the Carving D, Turning D, Rocking D, and Freeing D, the brand is building a new snowboard ecosystem tailored to various types of riders and riding styles.