Hi, Nice to Meet You. We Are Craftmore!

Wed Oct 25 2023 Written by Michel van Velde

We are proud to introduce Craftmore, a new born creative digital design studio based in Utrecht, the heart of the Netherlands. Born out of passion for digital design and aesthetics, our goal is to create a rich and diverse digital world that inspires people. If people spent on average 4-5 hrs online, why not make it worthwhile and engaging through award winning immersive design.

At Craftmore, we envision a world where authenticity is paramount. We challenge the status quo and reject sameness, striving to design brands that stand out for their originality and integrity. Our mission is to empower businesses to express their unique identity through creative digital design that reflects their values and resonates with their audience. We believe that by daring to be different, we can inspire others to do the same, and together, we can create a world where authenticity is the norm, not the exception.

At the heart of Craftmore are the two visionaries who saw the limitless potential of digital design: Michel van Velde and Floris Derksen. With over 16 years of experience and having won over 50 awards, they founded Craftmore with a shared mission to create brand experiences that not only look fantastic but also function seamlessly, make sense, and tell a compelling story.

Michel, a brand strategist and design enthusiast, believes in the power of user experience and the significant role it plays in bridging the gap between businesses and their target audience. Floris, an award winning creative director with an innate sense of design and technology, embraces the challenge of turning complex ideas into stunning, easy-to-use digital brand experiences.

Together with a core team of specialists in UX, digital design, AR, VR, web design, and spatial design, Craftmore is more than an studio; it's driven by innovation and creativity. Our multidisciplinary team prides itself on its ability to push the boundaries of what's possible in the digital realm, creating designs that are aesthetically stunning, functionally robust, and user-focused.

Our UX designers weave together the threads of user needs and business goals to create digital experiences that are intuitive, engaging, and satisfying. Our digital design experts bring these brand experiences to life with visually stunning designs that capture attention and invoke emotion.

In the ever-evolving fields of AR and VR, our team is at the forefront, creating immersive experiences that redefine reality and take interaction to a new level. We design digital worlds that users can step into, transforming passive observers into active participants.

Our web designers craft digital landscapes that are not only beautiful but also highly functional, ensuring that every interaction on our clients' websites is seamless, enjoyable, and converts into action.

Lastly, our spatial designers bring together the physical and digital worlds in a harmonious blend, creating environments that engage, inspire, and captivate.

So, nice to meet you! We're thrilled to embark on this creative journey together. Whether you're a potential client, a fellow design enthusiast, or just passing through, we're excited to share our passion for design with you.

Welcome to Craftmore — where we craft more than just designs. We craft experiences. We craft solutions. We craft the future.