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Job Bilsen joins Craftmore as Managing Director
Job Bilsen has joined Craftmore as Managing Director! Bilsen moves to the agency from ACE, where he was responsible for accounts including ASICS and KLM, as well as the successful AI startup Lookgen.ai. Previously, he served as an Account Director at One Shoe—the former award-winning agency founded by Craftmore’s own Floris Derksen and Michel van Velde. At Craftmore, Bilsen will oversee daily operations, focusing on the organization’s ongoing development, strengthening client relationships, and driving growth across the Benelux and DACH regions.
With Bilsen’s arrival, Craftmore takes another step toward its ambition of becoming a leading agency at the intersection of creativity, digital technology, and production. The agency develops digital brand experiences, e-commerce platforms, campaigns, and content, all rooted in originality and expert craftsmanship.
“What appeals to me about Craftmore is the combination of creative ambition, technological expertise, and an entrepreneurial spirit,” says Job Bilsen. “The team produces distinctive work while remaining focused on the tangible results that work should deliver. My goal is to build on this foundation: fostering strong client relationships, bringing new brands into the fold, and creating an environment where people can do their best work.”
Bilsen will work closely with Creative Director Floris Derksen and Technology Director Jordy van Raaij. While they set the creative and technological direction, Bilsen will align that expertise with the agency’s development and the ambitions of its clients. The focus remains on building long-term partnerships with brands—collaborations in which strategy, creativity, and technology reinforce one another. Michel van Velde, co-founder of Craftmore, states: “We are building Craftmore on the conviction that originality and craftsmanship make the difference for brands. This requires strong creative and technical talent, as well as someone with an entrepreneurial mindset to drive the agency forward. Job is well-versed in the world of international brands and understands what it takes to build a successful partnership between a client and an agency. His arrival strengthens Craftmore’s leadership team and enables us to further pursue our growth ambitions.”
Craftmore is part of the I.C.Y. Group, alongside strategy consultancy Ablestar and growth marketing agency GrowMads. Bilsen will also focus on fostering collaboration within the group, allowing clients to leverage the combined expertise of the various agencies for their branding and growth challenges.