Marmot chooses Craftmore

Thu Apr 25 2024 Written by Michel van Velde

Creative & digital agency Craftmore is proud to announce that, after a presentation at Marmot's European headquarters in Frankfurt, they have been asked as the agency for the development of a new B2B campaign for Marmot's upcoming product line.

Marmot, known for its innovative and sustainable outdoor equipment and clothing, selected Craftmore based on their track record in translating brands into new digital campaign concepts. Craftmore will be responsible for delivering a digital B2B campaign aimed at increasing brand visibility and driving sales at the launch of this new line.

“This collaboration with Marmot marks an exciting expansion of our expertise in the outdoor and lifestyle sector,” said Michel van Velde, CEO of Craftmore and an outdoor fan himself. “We are excited to use our design and digital skills to support Marmot at a European level with the introduction of the new product line.”

Floris Derksen, Creative Director at Craftmore; “The collaboration is already fantastic and we are convinced that our approach will contribute significantly to the introduction of the new product line. The European campaign, which will launch soon, promises a fresh and engaging approach to B2B product communication, using the latest frontend development techniques and 3D animations to highlight the unique values and quality of Marmot's products.”