Top creative talent Caryn Oberholzer joins Craftmore as Art Director

Craftmore is strengthening its creative team with the arrival of Caryn Oberholzer as Art Director.

With Caryn joining the team, Craftmore is taking the next step in its ambition to create digital brand experiences that combine strong creative direction, refined design and measurable growth.

For Floris Derksen, Michel van Velde and Jordy van Raaij, Caryn’s arrival also marks a special reunion. The four previously worked closely together at One Shoe, where Caryn’s exceptional craftsmanship, sharp creative eye and attention to detail already made a lasting impression. After working at One Shoe, Caryn successively worked at BornO5 and ACE agency.

At Craftmore, Caryn will focus on further elevating the creative quality of websites, campaigns and digital brand experiences. Her role is closely connected to Craftmore’s belief that in a world increasingly filled with generic AI-generated content, brands need more than efficiency. They need character, emotion and distinction.

Craftmore stands for craftsmanship and conversion. That means creating digital work that not only performs, but also feels premium, memorable and unmistakably on-brand.

Caryn’s focus will be on creating what Craftmore calls Moments of Wonder: the emotional details, interactions, visual layers and creative touches that transform a functional website or campaign into a distinctive brand experience.

Michel van Velde, founder of Craftmore:

“Caryn is one of those rare creative talents who combines strong conceptual thinking with an incredible eye for detail. We know from experience how much quality she brings to a project. In an era where more and more digital content starts to look and feel the same, her craftsmanship is exactly what ambitious brands need.”

Floris Derksen, Creative Director at Craftmore:

“Working with Caryn again feels very natural. She understands how to turn a brand into a digital experience that feels refined, emotional and commercially relevant. Her arrival strengthens our creative leadership and helps us push the quality of our work even further.”

With Caryn on board, Craftmore continues to build a team dedicated to creating digital brand experiences that stand out, convert and leave a lasting impression.

Welcome to Craftmore, Caryn.